The Expense of Learning Documentary Premiere

What: The Expense of Learning Premiere 

When: Release Date April 12, 2013

Where: Michigan State University’s campus in the Business College Complex (Eppley Center) 632 Bogue Street, East Lansing, MI 48824 in room N130

Cost: Free

About: The Expense of Learning is a student produced and filmed documentary, which features local students, officials and educators who talk about the controversial topic of the rising costs associated with higher education across the nation. This film sheds light on the negative impact on their family’s finances, the strain on their relationships and their desire of wanting to complete a college degree but losing hope that they will be able to. 

This premiere is bound to make you think. Many people think of school as a worthy investment. I believe this myself. However, when have to get a job to pay for their schooling then perspectives change. What is the expense of learning? Find out April 12, 2013!



Kristina ~ Expense of Learning Rep: Exposing others to the rising cost of a college education.

First Michigan SEO Competition for Michigan SEO Gurus!

What: The first annual Michigan SEO Competition

When: All contest registrations MUST be received BEFORE 11:59pm EST on April 1, 2013.

Where: Completely Digital

Who: All freelancers, agencies and students are welcome.

How: Register here.

Cost: It's FREE to enter!

• View Contest Rules on here.

More coming soon ...

• How to win!

~ ExpenseofLearning Rep: Exposing others to the rising cost of a college education.

New Federal Website: College Scorecard

Check out the new Federal Website College Scorecard! The website is intended to help students make more informed decisions on which college they would like or plan to attend.

The College Scorecard is one of six components to the newly launched Federal Website: Collegecost (Collegecost.edu.gov)

Using the College Scorecard tool:

1. Enter the name of your school.

2. Select from the pop -up drop down list.

3. View information provided

Quickly giving the College Scorecard a test run, I concluded the following:

1. The College Scorecard tool is fairly easy to use.
2. It provides basic information regarding each selected school such as costs, graduation rate, median borrowing, undergraduate enrollment and more.
3. Can search colleges by other criteria besides entering the college name such as Digital Marketing for the Degree & Major. Note: University of Michigan - Dearborn is on of few universities in the United States that offer the Digital Marketing degree.

4. Beneficial to students researching colleges to attend.
5. Greatly beneficial to students who want snapshots of multiple colleges without going to numerous different websites. One stop shop so to speak!


~ ExpenseofLearning Rep: Exposing others to the rising cost of a college education.

Top Digital Marketing Schools on Google Adwords Certification Program

      The Google Adwords Certification program is a program that walk you through the process of becoming certified in effectively managing Google Adwords campaigns. The program provides Google Adwords study materials in addition to being the central location for participants to take the Advertising Fundamentals exam and one advanced-level exam. Successfully passing the Search Advertising Advanced Exam, Display Advertising Advanced Exam or  Reporting & Analysis Advanced Exam in addition to the Advertising Fundamentals exam  will result in the globally recognized Google Adwords Certification. Individuals or Companies can join the program to obtain certification.

What you should know:
1. A Google account is needed to join the program.
2. The Advertising Fundamentals exam and one advanced-level exam is required to gain certification.
3. Each exam including the Advertising Fundamentals Exam is $50.
4. Two hours is the allotted time provided to take the Advertising Fundamental Exam.
5. This certification is globally recognized.
6. Study materials are provided. Excellent way to pass each exam.

For more information on the Google Adwords Certification Program, click here.


Top Digital Marketing Schools aim to equip talented marketers with top tools that will allow them to stand out from the competition. One tool is the Google Adwords Certification.

Top Digital Marketing Schools on Great Places To Work: Kaleidico

Name: Kaleidico

Logo:






About: Kaleidico is a dynamic digital marketing agency in Detroit, MI. They help businesses reach their customers online by providing top optimizing strategies that will generate more customers and leads. Their manifesto can be summarized as "Kaleidico Power - We're All In".

Featured Job(s): Blog Editor - High Profile Design Blog (more)


A degree from Top Digital Marketing Schools will look awesome on your resume!

Top Digital Marketing Schools presents Jason Yoder

The class was delighted to hear from guest speaker, Jason Yoder, in Communication Strategy & New Media class, on October 22, 2012 at the University of Michigan - Dearborn. It was a honor and very beneficial to hear this digital marketing professional speak. He spoke about his experiences and background in the marketing field and how he mainly has worked in the digital stream of marketing. He also explained the integration of digital marketing and off-site marketing.

I can not share everything that he shared with us but I will share tidbits of what he shared with us that will hopefully encourage you in your digital marketing endeavors.

Choosing Digital Media to Advertise:

1. Know your goal. What do you want to achieve? Make this is as clear as possible.

2. Know who you are talking to.
In oppose to traditional marketing where you will mainly be concerned with what is the message and where to put the message, digital media offers marketers reach and more accurate measurability. For instance, for a cheaper cost one could find out more about who they want to reach and send a message to with the tools available to them which mean that there is really not a need for an agency. With the tools (some free) out there you can really pin point your audience (target market) and send messages only to them which increase the possibility of reaching your goal without wasting a lot of money.

3. Develop creative message.
Depending on the segmentation of your audience you can create and deliver the right messages to them. In  digital marketing, one could have ten messages sent and displayed to ten different groups in oppose to traditional marketing where there is one message displayed to all. (Marketing using Digital Media is relatively cheaper).

There is a lot more but that is all for now...until next time...


It is not strange to have many opportunities where one could meet and learn a plethora of awesome information from awesome professionals at top digital marketing schools.

Powerful SEO Tool: SEOmoz

Take advantage of the awesome tools out there that will help you optimize your website(s).

What exactly is Digital Marketing???

Gal K: I go to one of the top digital marketing schools in the United States!! Digital Marketing is my major and it's really lots of fun.
Guy X: Really? Wait ..What exactly is Digital Marketing?
Gal Y: Digital Marketing? I think it involves social media, Web 2.0 sites, wait ... I really don't know.
Gal K: Well Digital Marketing can simply be defined as "where marketing meets the internet and other forms of new media, such as cell phones and even video games." So what are your thoughts now?
Guy X: What activities does this area of study cover?
Gal K:Well there is Social network marketing, SEO, viral marketing, web analytics, open source innovation, and more...
Gal Y: wait wait in English please?....
Gal K: OK, you can use social media websites like facebook, twitter, etc. to market your business, services, products, and even ideas. Also you can conduct research to better target your audiences through social media sites. You can create a website/blog and have it ranking in top results in google search for example. You..
Gal Y: OK, OK I understand now. Wow that does sound very interesting
Guy X: yes I agree, I go to the University of Michigan-Dearborn as well but I have not declared a major..this sounds perfect for me! How do I start
Gal K: simply visit this site or call this number
Guy X: Thanks!
Gal Y: Yeah Thanks!

Isn't the University of Michigan-Dearborn the Best Digital Marketing School?

Digital Marketing is a budding career and concentration of study. Going to the best digital marketing schools will help any student land a extremely successful career in Digital Marketing. Digital Marketing is fairly new as a concentration of study in academia which proves why there are only a handful of digital marketing schools in the entire country. Word of advice: if you want a structured and dedicated requiring way to learn all there is to know about digital marketing then it behooves you to join one of the best digital marketing schools….University of Michigan -Dearborn!

The Top Digital Marketing Schools

Digital Marketing is the new marketing wave washing over the world of global business and transactions. Many schools offer traditional marketing opportunities such as business marketing degrees, however only a few schools over digital marketing degrees. The University of Michigan - Dearborn is considered the top school for the best digital marketing programs in the Mid-West. This top digital marketing school stand along with only a few other digital marketing schools in offering the most challenging yet rewarding programs in digital marketing. Companies from all around the world recognize that students that come from the top digital marketing schools are extremely talented and are considered experts in the field of digital marketing!