Wednesday, October 31, 2012

Top Digital Marketing Schools on Great Places to Work: iProspect

Looking for great places to utilize your digital marketing degree? Check out iProspect! They are looking for future iProspectors with digital marketing degrees from top digital marketing schools.

Name: iProspect
Logo:

About: iProspect is a leading global digital marketing agency. With the mission of making their clients successful as possible, they create customized and integrated marketing programs that drives dramatic and measurable business results.

Featured Job(s): SEO specialist (Detroit, MI) Click here to view job description. Click here if you are interested in job offers outside of Michigan.


Interested yet? Check out the perks (I know you are wondering about the perks). Simply awesome!

Perks:
1. days off in summer
2. telecommuting
3. quarterly performance bonuses
4. dogs in the office
5. random massage chairs (awesome awesome awesome!)
6. access to 150 hours of Google training
7. 11 - week leadership conference 
 and there is more! Wow.


I would smile too!

Tuesday, October 23, 2012

Top Digital Marketing Schools presents Jason Yoder


The class was delighted to hear from guest speaker, Jason Yoder, in Communication Strategy & New Media class, on October 22, 2012 at the University of Michigan - Dearborn. It was a honor and very beneficial to hear this digital marketing professional speak. He spoke about his experiences and background in the marketing field and how he mainly has worked in the digital stream of marketing. He also explained the integration of digital marketing and off-site marketing.

I can not share everything that he shared with us but I will share tidbits of what he shared with us that will hopefully encourage you in your digital marketing endeavors.

Choosing Digital Media to Advertise:

1. Know your goal. What do you want to achieve? Make this is as clear as possible.

2. Know who you are talking to.
In oppose to traditional marketing where you will mainly be concerned with what is the message and where to put the message, digital media offers marketers reach and more accurate measurability. For instance, for a cheaper cost one could find out more about who they want to reach and send a message to with the tools available to them which mean that there is really not a need for an agency. With the tools (some free) out there you can really pin point your audience (target market) and send messages only to them which increase the possibility of reaching your goal without wasting a lot of money.

3. Develop creative message.
Depending on the segmentation of your audience you can create and deliver the right messages to them. In  digital marketing, one could have ten messages sent and displayed to ten different groups in oppose to traditional marketing where there is one message displayed to all. (Marketing using Digital Media is relatively cheaper).

There is a lot more but that is all for now...until next time...


It is not strange to have many opportunities where one could meet and learn a plethora of awesome information from awesome professionals at top digital marketing schools.

Wednesday, October 17, 2012

Digital Marketing Jobs

There are many jobs you can get with an digital marketing degree. Correction there are many Digital Marketing Careers. With a digital marketing degree you can have a very excited career with an impressive and much appreciated salary. Do you like a blogging or do you consider yourself a social media expert. Need a degree to match your expertise? A degree from a top digital marketing school is the way to go. Read what type of careers are available and the the career trends in digital marketing here.

Tuesday, October 9, 2012

What exactly is Digital Marketing???

Gal K: I go to one of the top digital marketing schools in the United States!! Digital Marketing is my major and it's really lots of fun.
Guy X: Really? Wait ..What exactly is Digital Marketing?
Gal Y: Digital Marketing? I think it involves social media, Web 2.0 sites, wait ... I really don't know.
Gal K: Well Digital Marketing can simply be defined as "where marketing meets the internet and other forms of new media, such as cell phones and even video games." So what are your thoughts now?
Guy X: What activities does this area of study cover?
Gal K:Well there is Social network marketing, SEO, viral marketing, web analytics, open source innovation, and more...
Gal Y: wait wait in English please?....
Gal K: OK, you can use social media websites like facebook, twitter, etc. to market your business, services, products, and even ideas. Also you can conduct research to better target your audiences through social media sites. You can create a website/blog and have it ranking in top results in google search for example. You..
Gal Y: OK, OK I understand now. Wow that does sound very interesting
Guy X: yes I agree, I go to the University of Michigan-Dearborn as well but I have not declared a major..this sounds perfect for me! How do I start
Gal K: simply visit this site or call this number
Guy X: Thanks!
Gal Y: Yeah Thanks!

Monday, October 8, 2012

Isn't the University of Michigan-Dearborn the Best Digital Marketing School?

Digital Marketing is a budding career and concentration of study. Going to the best digital marketing schools will help any student land a extremely successful career in Digital Marketing. Digital Marketing is fairly new as a concentration of study in academia which proves why there are only a handful of digital marketing schools in the entire country. Word of advice: if you want a structured and dedicated requiring way to learn all there is to know about digital marketing then it behooves you to join one of the best digital marketing schools….University of Michigan -Dearborn!

Traditional vs. Digital Marketing at Top Digital Marketing Schools

The big debate of whether traditional marketing will become extinct as digital marketing become more and more the preferred way to market new ideas, services, and products. Many believe that you can not have digital marketing without traditional marketing but what do you think? The basic marketing principles are here to stay and is essential in every business. However is digital marketing preferred over traditional marketing. Is digital marketing cheaper and more easily publicized then traditional marketing avenues?

Monday, October 1, 2012

The Top Digital Marketing Schools

Digital Marketing is the new marketing wave washing over the world of global business and transactions. Many schools offer traditional marketing opportunities such as business marketing degrees, however only a few schools over digital marketing degrees. The University of Michigan - Dearborn is considered the top school for the best digital marketing programs in the Mid-West. This top digital marketing school stand along with only a few other digital marketing schools in offering the most challenging yet rewarding programs in digital marketing. Companies from all around the world recognize that students that come from the top digital marketing schools are extremely talented and are considered experts in the field of digital marketing!
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